Market Intelligence

Quarterly Luxury Report: Price Trends in 78746 and 78703

Jason and Henriett from Hastings & Novak Estates Group share a detailed look at recent price trends in Austin’s luxury ZIP codes 78746 and 78703, helping buyers and sellers understand key market movements in West Lake Hills, Rollingwood, Tarrytown, and Pemberton Heights.

June 26, 2026 3 min read

Explore the latest luxury price trends in Austin’s 78746 and 78703 neighborhoods with insights from HN Estates advisors Jason and Henriett. Understand what’s shaping values across these coveted enclaves.

Distinct Price Movements in 78746 and 78703 Reflect Lifestyle and Location Priorities

At Hastings & Novak Estates Group, we work closely with discerning buyers and sellers navigating Austin’s luxury neighborhoods, particularly in 78746 and 78703. These two ZIP codes, encompassing West Lake Hills, Rollingwood, Tarrytown, and Pemberton Heights, represent some of the city’s most sought-after residential addresses, yet they each tell a different story through recent price trends.

In 78746, where larger lots, Hill Country views, and privacy define the lifestyle, we see pricing holding steady with measured appreciation. The market here reflects a premium on outdoor living and space, with properties in gated enclaves like Rollingwood and Rob Roy maintaining strong buyer interest. Meanwhile, 78703, with its central location near downtown, Mopac access, and established neighborhoods like Tarrytown and Pemberton Heights, shows more nuanced movement influenced by legacy architecture and walkability factors.

78746: Stability Anchored by Land and Lifestyle Amenities

Buyers in West Lake Hills and Rollingwood often prioritize expansive lots, mature trees, and proximity to natural amenities such as Bee Cave Road and Loop 360 for their daily commutes. We usually tell clients that in 78746, the better question is not just price but how the property’s orientation and outdoor spaces align with their lifestyle. This focus tends to support price stability, even as inventory fluctuates.

Gated communities like Spanish Oaks and Davenport Ranch continue to attract buyers seeking privacy combined with access to golf and Hill Country views. The scarcity of large, well-appointed estates in these areas contributes to a steady price floor. On a second tour, clients often notice how subtle differences in lot topography and neighborhood connectivity influence their long-term satisfaction more than headline price changes.

78703: Price Nuances Reflecting Location and Legacy Character

In contrast, 78703’s Tarrytown and Pemberton Heights neighborhoods reflect a different dynamic. Here, legacy architecture and proximity to downtown Austin shape buyer decisions and pricing trends. We see selective appreciation tied to homes that combine historic charm with modern updates, especially near Lady Bird Lake and the restaurant corridors along West 6th Street.

For sellers, understanding how HOA structures and walkability impact condo pricing downtown offers a useful comparison to single-family homes in 78703. Buyers often return for a second viewing focusing on neighborhood rhythm—how easy it is to access Mopac or Loop 1 at rush hour, or the feel of the streets after dark. This more granular perspective often guides final offers and price expectations.

Comparing Market Drivers: Location, Lifestyle, and Long-Term Value

When we advise clients weighing 78746 against 78703, we emphasize the lifestyle tradeoffs: 78746 offers more space and Hill Country privacy, while 78703 delivers centrality and established neighborhood character. Jason often notes that financing strategies differ between these areas due to lot sizes and home styles, which can affect price positioning and buyer flexibility.

Henriett adds that relocation clients from California frequently express surprise at how commute routes like Bee Cave Road and Redbud Trail can materially affect daily life, impacting their neighborhood preference beyond just price. These insights help frame not only what the market is doing but why, allowing buyers and sellers to make decisions grounded in lived experience rather than headline numbers.